The status quo of sharing economy in Sweden.

This panel will cover on Stockholm as Platform investment destination with an in-depth update on competition law and pricing algorithms.  We will talk about inclusion, community, collaboration – the new corporate image of the incumbent businesses with Amazon sharing some specific cases to support  their "Make love not war" statement about the advantages of embracing the disruption of sharing economy instead of competing with it.

• Global and Nordic performance facts.
• Sharing economy and how Airbnb fits into it. 
• Changes in tourism and collaboration with the cities.

The regulatory panel. Companies rarely succeed in ignoring rules and regulations. They may start that way (you have more leverage if you can show consumer support before petitioning to change regulations), but eventually they work hand in hand with the government and regulators to create a win-win for all parties: the business, consumers and regulators. Let’s see what’s been recently done.

The On-demand universe is growing in depth and size and things are finally getting real for on-demand startups. Not only they are here to stay, they are also here to say a word about their main strategic challenges, that should be considered and resolved in the ongoing governmental inquiries.

The Platform panel opens the day with the insights from young and daring about what they see as the major struggling points in the collaborative environment of Sweden.

Crowdfunding has still no legal definition in the Swedish regulation. Being allocated in different sections of the legislation it was created a long time before the FinTech age. In the recent inquiry on crowdfunding by the Swedish Financial Authorities (Finansinspektionen) it has been pointed out, that under certain circumstances it is even unclear which public authorities should execute supervision on crowdfunding. The iquiry results are to see the light end of this year, meanwhile let's see how business manages its stability and growth to the given circumstances?

 Political solutions to bridge the needs of companies and expectations of regulators, as seen by different political forces.

Top level industry overview on the ongoing governmental engagement with the key sharing economy challenges: Taxation, Crowdfunding, Labour. 

When the largest taxi firm owns no cars, the largest vacation firm owns no property, and the largest retailer owns no stores...How long before the largest professional services firm will have no staff?

What is happening to the labour market? Will the swedish labour model (“den svenska modellen”) survive the new types of digital services?

P2P trend tested and defined by users: reaping the economic benefits or being reaped off by the platforms?

Living by sharing: how gig approach style is changing our lifestyle and consumer values. 

Recent  findings from Norstat's survey among the general Sweden's  population about people's perception and satisfaction with sharing economy services compared to their traditional counterparts? 

User's perspective on reputation and trust and how those can be a barrier for user adaptation. 

The city of tomorrow requires action today. Stockholm’s current growth of inhabitants is more than double that of the general urbanization trend that United Nations has predicted. At the same time Stockholm is one of the leading technology hubs in the world with vast development potential. ‘Living labs’ combined with ‘policy labs’ can help Stockholm create seamless mobility solutions that will support rapid growth but more important; that will create on demand quality of live. 

Urban mobility planning is no longer the exclusive domain of the public sector. The challenges that we are facing are so complex and technological developments are so fast that no single party can solve these challenges alone. On average a Stockholm citizen is spending more than 17 working days per year in traffic jams and finding a place to park a car can already now be a real hassle. We are convinced that the implementation of seamless mobility solutions with public transportation as a base can eliminate the need to own a car but it will require strong public-private partnerships. 

Nordic model has promised an unique combination forward-looking attitude and justness. In the coming decades, we are likely to create globally unprecedented amounts of wealth. However, we risk displacing large groups of people and putting our planet’s capacity to sustain life in jeopardy. Everyone seems to agree we are on the verge of a large transformation, yet surprisingly few ask: Where do we want to go? How long will the transformation take and what can we do in order to smoothen it? How could Nordic model and its virtues tap the potential created by promised technological abundance.