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Sharing Economy and Earnings on Demand

At the heart of the sharing economy stands the concept of Earnings on Demand. This means that not only consumers are getting what they want “on demand”, but also, that suppliers can offer their resources on demand - whether it’s their apartment, their car or just their time. This is a new way of organizing economic activity that creates flexible work opportunities for example through the use of apps or platforms to achieve higher speed, agility and scalability. This modern principle is pioneered by sharing economy companies such as AirBnB and Uber but it’s increasingly being picked up by incumbent industry.

The Earnings on Demand Industry Talk benefits those who aim to effectively navigate and develop the growing “on demand” sector in general, but also the business models based on this principle in particular. It’s ideal for business leaders who wish to understand this trend, examine the catalysts for its success, and learn from companies that have suffered disruption caused by this form of demand and subsequently adapted to it.

By bringing together Nordic pioneers of the industry, this full day day event will tackle the most pressing issues to date and give you first hand insights in how best to position your company when entering into and growing within this collaborative market.

Points to be learned

  1. How to overcome regulatory challenges of sharing economy.
  2. How to regulate and innovate around an earnings on demand business model.
  3. How to find relevant political solutions and collaboration tools.
  4. Will the Swedish labour model resist sharing economy challenges? 
  • 6

    topics

  • 9

    hours

  • 13

    discussions

  • 125

    key participants

Participants

Program

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08:15 - 08:30

Registration & Morning Coffee

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08:30 - 08:50 Add to my calendar Add to appleCalendar

Opening Session

The status quo of sharing economy in Sweden.

Maria Nygren

Maria Nygren

Skräddarsydda möten Founder
Maria Nygren is an experienced high profile moderator. After many years as Deputy managing director and head of trade policy at The Swedish confederation of Transport Enterprises, she's started her own business of tailored meetings with focus on content creation and moderation.
Alok Alström

Alok Alström

AdClouds CCO
Alok was the General Manager of Uber Sweden during 2015/2016 and led the company's strong expansion both geographically to southern Sweden and by introducing new products and features to the Swedish market. With the expansion Alok led extensive recruitment of growing the team manifold and opening new regional offices. He also ran the much-criticized taxi challenger product UberPOP which he later closed down in the spring of 2016, following opposition from the authorities.
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08:55 - 09:20 Add to my calendar Add to appleCalendar

Trade, Investment and Competition in Sweden's platform business

This panel will cover on Stockholm as Platform investment destination with an in-depth update on competition law and pricing algorithms.  We will talk about inclusion, community, collaboration – the new corporate image of the incumbent businesses with Amazon sharing some specific cases to support  their "Make love not war" statement about the advantages of embracing the disruption of sharing economy instead of competing with it.

Maria Rankka

Maria Rankka

Stockholm Chamber of Commerce CEO
John Söderström

John Söderström

Swedish Competition Authority Economic Counsellor
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09:25 - 09:45 Add to my calendar Add to appleCalendar

Airbnb in the Nordics

  • Global and Nordic performance facts.
  • Sharing economy and how Airbnb fits into it. 
  • Changes in tourism and collaboration with the cities.
Sofia Gkiousou

Sofia Gkiousou

Airbnb Public Policy Manager EMEA
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09:50 - 10:20 Add to my calendar Add to appleCalendar

Govermental Inquiries into the Sharing Economy 2016-2017: New regulation and specific actions advised.

The regulatory panel. Companies rarely succeed in ignoring rules and regulations. They may start that way (you have more leverage if you can show consumer support before petitioning to change regulations), but eventually they work hand in hand with the government and regulators to create a win-win for all parties: the business, consumers and regulators. Let’s see what’s been recently done.

Amy Rader Olsson

Amy Rader Olsson

IQS Ride sharing inquiry
Dr. Amy Rader Olsson has over twenty years of academic and professional experience in planning and policy related to transportation, spatial planning and sustainable urban development. She is program director for Sweden’s Strategic Innovation Program Smart Built Environment (smartbuilt.se) at IQ Samhällsbyggnad and was the Swedish government’s special evaluator for taxi regulation issues 2015-2016. Amy holds degrees in history, public policy and planning from Princeton University, the University of California Berkeley and the Royal Institute of Technology (KTH). She also serves on the Swedish Transport Administration’s Architecture Council (Trafikverkets arkitekturråd) and the Swedish Energy Agency’s Development Board (Energimyndighetens utvecklingsnämnd). She is the author of several books and scientific publications as well as two books for children.
Karin Bradley

Karin Bradley

KTH Sharing economy inquiry
Karin Bradley is Associate Professor of Urban and Regional Studies at KTH Royal Institute of Technology, Stockholm. Her research deals with the sharing economy, its drivers and societal effects, as well as policy and contestations around sustainable development. She has been appointed by the Swedish Government to lead the governmental inquiry on users in the sharing economy.
Rebecca 	Filis

Rebecca Filis

Skatteverket Taxation Inquiry
Rebecca Filis has a LLM and also have a background from teaching and doctorial studies in Tax- and Corporate Law at the University of Uppsala. She is now working as a business developer at the Swedish Tax Agency after seven years in leadership. During 2016 she has been leading the work within the STA concerning the Governmental assignment about the influences of the sharing economy on the tax system. The inquirery has resulted in two reports published on the STA:s website. The reports contains legal and economic analasyses and also presents the most common tax issues and difficulties for both platform operators and the providers in sharing economy.
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10:20 - 10:40

BizzBreak, Networking Zones

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10:40 - 11:15 Add to my calendar Add to appleCalendar

Key challenges of the on demand startups in Sweden

The On-demand universe is growing in depth and size and things are finally getting real for on-demand startups. Not only they are here to stay, they are also here to say a word about their main strategic challenges, that should be considered and resolved in the ongoing governmental inquiries.

The Platform panel opens the day with the insights from young and daring about what they see as the major struggling points in the collaborative environment of Sweden.

Robin  Szekely

Robin Szekely

Task Runner Founder
Hicham Larhnimi

Hicham Larhnimi

Heetch Country Manager
Jacob Rudbäck

Jacob Rudbäck

Yepstr CEO
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11:20 - 11:40 Add to my calendar Add to appleCalendar

Platform friendly banking and crowd funding in Sweden

Crowdfunding has still no legal definition in the Swedish regulation. Being allocated in different sections of the legislation it was created a long time before the FinTech age. In the recent inquiry on crowdfunding by the Swedish Financial Authorities (Finansinspektionen) it has been pointed out, that under certain circumstances it is even unclear which public authorities should execute supervision on crowdfunding. The iquiry results are to see the light end of this year, meanwhile let's see how business manages its stability and growth to the given circumstances?

Daniel Daboczy

Daniel Daboczy

FundedByMe.com CEO
Anna Fellander

Anna Fellander

Government Offices Expert Advisor
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11:45 - 12:15 Add to my calendar Add to appleCalendar

Uberizing and legalizing the car sharing in Sweden.

Martin Hedevåg

Martin Hedevåg

Uber General Manager
Amy Rader Olsson

Amy Rader Olsson

IQS Car Sharing Inquiry
Fredrik Ellsätter

Fredrik Ellsätter

Drive Now CEO
Fredrik has a long experience in the automotive sector through several positions within the BMW Group, including Marketing Manager for Sweden and General Manager of BMW Baltic. Since October 2015, he has chosen to leave the BMW to start DriveNows operations in Sweden, and thereby actively challenging the private ownership of the car
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12:15 - 13:15

Lunch, Networking Zones

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13:15 - 13:35 Add to my calendar Add to appleCalendar

The political panel: protect, respect and remedy

 Political solutions to bridge the needs of companies and expectations of regulators, as seen by different political forces.

Jessica Rosencrantz

Jessica Rosencrantz

Swedish Moderate Party MP
Head of the Moderate Party work group on the Sharing Economy. The sharing of goods and services enables a better use of resources for society as a whole. My goal is to better adapt current regulations to this new economy. The growing sharing economy or platform economy also sheds light on current industries where barriers to entry are too high and regulations too rigorous.
Maria Malmer Stenergard

Maria Malmer Stenergard

Swedish Moderate Party MP
Janine Alm Ericson

Janine Alm Ericson

Swedish Green Party MP
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13:40 - 14:10 Add to my calendar Add to appleCalendar

Named core factors for a successful sharing business

Karin Bradley

Karin Bradley

KTH Sharing economy inquiry
Rebecca 	Filis

Rebecca Filis

Swedish Tax Authority Taxation inquiry
Jan Bergstrand

Jan Bergstrand

Cool Company CEO
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14:15 - 14:40 Add to my calendar Add to appleCalendar

Prime-time panel

Top level industry overview on the ongoing governmental engagement with the key sharing economy challenges: Taxation, Crowdfunding, Labour. 

Ulf Kristersson

Ulf Kristersson

Swedish Moderate Party MP
Mathias Sundin

Mathias Sundin

Swedish Liberal Party MP
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14:40 - 15:00

BizzBreak, Networking Zones

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15:00 - 15:30 Add to my calendar Add to appleCalendar

Public policies and labour panel

When the largest taxi firm owns no cars, the largest vacation firm owns no property, and the largest retailer owns no stores...How long before the largest professional services firm will have no staff?

What is happening to the labour market? Will the swedish labour model (“den svenska modellen”) survive the new types of digital services?

Siri Steijer

Siri Steijer

Timbro Labour Director
Fredrik Söderqvist

Fredrik Söderqvist

Unionen Economist
Fredrik Söderqvist is an economist at Unionen which has over 640 000 members making it Sweden’s largest union and the largest white collar trade union in the world.
Antti Vainio

Antti Vainio

Swedish Transport Union Research Officer
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15:35 - 16:00 Add to my calendar Add to appleCalendar

Consumer’s perspective panel

P2P trend tested and defined by users: reaping the economic benefits or being reaped off by the platforms?

Living by sharing: how gig approach style is changing our lifestyle and consumer values. 

Recent  findings from Norstat's survey among the general Sweden's  population about people's perception and satisfaction with sharing economy services compared to their traditional counterparts? 

User's perspective on reputation and trust and how those can be a barrier for user adaptation. 

Maria  Eriksson

Maria Eriksson

366 days of sharing Blogger/ Researcher
Andreas Nilsson

Andreas Nilsson

Norstat Market Researcher
Sara Green Brodersen

Sara Green Brodersen

Deemly CEO
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16:05 - 16:25 Add to my calendar Add to appleCalendar

Shared services in urban mobility

The city of tomorrow requires action today. Stockholm’s current growth of inhabitants is more than double that of the general urbanization trend that United Nations has predicted. At the same time Stockholm is one of the leading technology hubs in the world with vast development potential. ‘Living labs’ combined with ‘policy labs’ can help Stockholm create seamless mobility solutions that will support rapid growth but more important; that will create on demand quality of live. 

Urban mobility planning is no longer the exclusive domain of the public sector. The challenges that we are facing are so complex and technological developments are so fast that no single party can solve these challenges alone. On average a Stockholm citizen is spending more than 17 working days per year in traffic jams and finding a place to park a car can already now be a real hassle. We are convinced that the implementation of seamless mobility solutions with public transportation as a base can eliminate the need to own a car but it will require strong public-private partnerships. 

Marcel Kroeze

Marcel Kroeze

Nobina Technology Managing Director
Kristoffer Tamsons

Kristoffer Tamsons

Stockholms läns landsting County Council Commissioner for Traffic and Public Transport
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16:30 - 16:50 Add to my calendar Add to appleCalendar

Nordic model beyond abundance.

Nordic model has promised an unique combination forward-looking attitude and justness. In the coming decades, we are likely to create globally unprecedented amounts of wealth. However, we risk displacing large groups of people and putting our planet’s capacity to sustain life in jeopardy. Everyone seems to agree we are on the verge of a large transformation, yet surprisingly few ask: Where do we want to go? How long will the transformation take and what can we do in order to smoothen it? How could Nordic model and its virtues tap the potential created by promised technological abundance.

Aleksi Neuvonen

Aleksi Neuvonen

Demos Helsinki Founder
Founder of the Nordic think tank Demos Helsinki and NextEra initiative, Aleksi is a seasoned futurist with a passion to cities and lifestyle changes. Aleksi believes in combination of holistic thinking, action-orientation and compassion towards the weakest.
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16:50 - 17:00 Add to my calendar Add to appleCalendar

Summary of the day

Maria Nygren

Maria Nygren

Skräddarsydda möten Founder
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17:00 - 18:00

Networking Reception

Registration

Standard Fee

Price * Including
  • Entrance to all sessions
  • Refreshments & Lunch
  • Free BizzGrid membership

Discounted fee for Startups

Price * Including
  • Entrance to all sessions
  • Refreshments & Lunch
  • Free BizzGrid membership