Awwwards
October 31st, 2016

Connected Vehicles in Sweden: Privacy, Security or Safety?

On the business side:

(connectivity and mobility services are disrupting the automotive field, building new business and generating consumption trends)

  1. Consumer mobility behavior is changing, leading up to one out of ten cars sold in 2030 potentially being a shared vehicle and the subsequent rise of a market for fit-for-purpose mobility solutions.
  2. Within a more complex and diversified mobility-industry landscape, incumbent players will be forced to compete simultaneously on multiple fronts and cooperate with competitors. We expect a rise in interesting collaborations, such as Uber and Volvo.
  3. City type will replace country or region as the most relevant segmentation dimension that determines mobility behavior and therefore the speed and scope of the automotive revolution as well.
  4. Once technological and regulatory issues have been resolved, up to 15 percent of new cars sold in 2030 could be fully autonomous.

On the Regulatory side:

(policy conversations about connected cars take place in five different contexts)

  1. Data protection context (the forthcoming General Data Protection Regulation, Article 29 Working Party, EDPS, etc.);
  2. Cyber security context (Network and Information Security Directive);
  3. Intelligent transport systems context (ITS Directive 2010/40/EU);
  4. eCall context (Directive 2007/46/EC, Regulation 758/2015);
  5. Digital single market and Internet of Things context (DSM).

All these need to be absorbed and digested by local regulation, which is now in its early stages of development. The Swedish Government Offices (Regeringskansliet) initiated an inquiry to analyze the risks, identify the main stakeholders and to ensure that connected vehicle technology preserves personal privacy and protection against unauthorized access.

Sweden is not necessarily the most prepared country when it comes to regulations, but it definitely is becoming a test ground for multiple real live trials performed by the industry leaders. Examples are Volvo’s Drive Me project in Gothenburg and London, the fact that Scania is heavily experimenting with platooning and that Telia and Ericsson are procuring the trials with 5G connectivity and newer solutions for connected transport infrastructures.